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Logos, not logos: The Logical Brain

October 22, 2021 - Next up in our overview of Aristotle: in addition to appealing to your Pathos clients and your Ethos audience, there are...
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Ethos: The Ethical Brain

September 24, 2021 - People may buy with their emotional Pathos brain and justify it with their logical Logos brain, but they also want to ma...
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Pathos: The Emotional Brain

August 27, 2021 - Way back when Aristotle was studying and teaching, he understood that people tend to make decisions with their emotions...
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Detail Shots: For Weddings... and Branding!

August 20, 2021 - One of the highlights of photographing weddings is celebrating in pictures all the details you’ve selected to share with...
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Engaging the Heart and Mind with Your Story

July 23, 2021 - “The human mind is a story processor, not a logic processor.” – Jonathan Heidt, social psychologist People are 22x more...
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Branding Session Planning: from Inspiration to Creative Direction

June 04, 2021 - As part of the planning process for your photoshoot, regardless of type, I always ask, “how do you want to be photograph...
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Product: Business Magazines

May 07, 2021 - Your website is by far the best place to showcase your business images, but sometimes you can’t always show it off… or y...
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Batching Your Content

April 02, 2021 - A common concern with showing up online regularly is the time it takes to create individual pieces of content. Choosing...
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Four Ways to Reuse Posts Across Platforms

March 05, 2021 - You’re getting your online presence together but wondering about content creation and what to do with “all those pix” yo...
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Top 10 Social Media Post Ideas

February 05, 2021 - My Personal Branding Photography packages are designed to provide you with a bank of pictures to draw from as needed to...
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Branding 101 Roundup

January 01, 2021 - Branding and brand-building applies to people as well as businesses, and I enjoy working with clients to define who they...
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Branding Photography Session Updates

December 11, 2020 - Ideally, you will update your branding regularly. What does “regularly” mean? It depends on you! We’ll sit down togethe...
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Flashback Friday: 2020 – Ten Years and Growing

November 27, 2020 - Despite a novel coronavirus pandemic, this year featured several honors for me. One of my clients was profiled in a loc...
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Branding 101: 4 C’s of Visibility, Part 4 – Be Custom

November 13, 2020 - In order to better build your visibility, and so your audience gets to know, like and trust you, your media (social or p...
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Branding 101: 4 C’s of Visibility, Part 3 – Be Cohesive

October 09, 2020 - Ideally, you’ll create a cohesive strategy for your brand, creating and repurposing content that speaks to your ideal au...
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Flashback Friday: 2018 – Central Virginia

September 25, 2020 - Having finally moved into our new home, my new husband and I renovated the barn-turned-cabin to become my studio! I jump...
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Branding 101: 4 C’s of Visibility, Part 2 – Be Consistent

September 11, 2020 - Where does your ideal client “hang out” online? Generally, you’ll find more women on Pinterest, more businesspeople on L...
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Flashback Friday: 2017 - Time to Move

August 28, 2020 - Lots of changes happened in 2017 – including my move to Amherst, Virginia! I was able to do some product photography of...
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Branding 101: 4 C’s of Visibility, Part 1 – Be Clear

August 21, 2020 - Posts with images get more attention than posts with words alone. Choose something scroll-stopping and different… but th...
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Flashback Friday: 2016 – New Experiences and a Reminder

August 07, 2020 - ‘Tween photography kicked off my sixth year in business. Ten- to twelve-year-olds (in between kid and teenager) are such...
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Branding 101: Creating Connection

July 10, 2020 - Once you know your brand and who you are talking to, think about where you connect. What do you believe in, and what doe...
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Branding 101: Who’s Your Audience?

June 12, 2020 - Who is your ideal client (buyer, employer, life partner…)? Yes, your personal brand is for more than just business! Iden...
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Branding 101: What’s Your Brand?

May 08, 2020 - Before you can build a personal brand, you’ll need to do some internal work. To start, you’ve got to know two key thing...
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Got Shots?

April 10, 2020 - I encourage you to create an inspiration board on Pinterest or elsewhere of photographs you like. I have a running list...
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Website Photos

February 14, 2020 - What images do you need for your website? A classic headshot: look straight at the camera, making “eye contact” with yo...
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Branding Photography: A Definition

January 10, 2020 - Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, accoun...
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BRANDING RESOURCES

December 27, 2019 - I’ve pulled from many sources to share information on branding and branding photography. Here are some of the books I've...
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UPDATE YOUR IMAGES REGULARLY

November 22, 2019 - Don’t let your images grow stale. As you grow and change, as your business grows and changes, update your images. That m...
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FIVE TIPS FOR BETTER SELFIES

October 25, 2019 - You will, of course, want to share selfies on social media; it’s just the way things are, and it's unlikely you're being...
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HATE CAMERAS? I GOT YOU.

September 27, 2019 - It is not uncommon for me to hear that people don’t like having their photograph taken. Many just haven’t had a great ex...
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WHERE TO USE YOUR BRANDING IMAGES

August 23, 2019 - You need images, preferable several, to share everywhere. Where is “everywhere”? Here’s a start: your website (at least...
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SHOW YOUR STORY

July 26, 2019 - Beyond headshots and personality shots, show your story. Process: Especially if you have a creative or service business...
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REFLECT YOUR PERSONALITY

June 28, 2019 - While your profile pictures should be professional headshots, you’ll want other images to show off who you are, offering...
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STYLING FOR BRANDING IMAGES

May 24, 2019 - You want to look like yourself in your profile pictures, but you also want to look professional for any images used for...
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GOOD PROFILE PICTURES

April 26, 2019 - There have been studies done to identify what elements make a business headshot effective. For instance: Show both your...
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DO YOU HAVE A CURRENT HEADSHOT?

March 22, 2019 - Is your headshot current? Does it look like you? Sharing a current, professional image builds your Know/Like/Trust facto...
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HEADSHOTS SHOULD BE PROFESSIONAL

February 22, 2019 - Is your headshot professional? While there is a place for other images in your social media, your profile picture on you...
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ONLINE FIRST IMPRESSIONS

January 25, 2019 - You find out about a new business. What’s the first thing you do? Look it up online! Peoples’ first encounters with you...
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