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Showing posts for 'branding'. Clear search
Portraits of Debi
February 09, 2024 - Deborah, or Debi, participated in the first celebration of the strength, beauty, and wisdom of women over 50. I've been...
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Portraits of Allison
January 26, 2024 - Alli participated in my first " Over 50 with Maggie " Portrait Experience. She is a multi-talented artist and dear frien...
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What to Wear: Headshots
May 05, 2023 - Your personal brand is reflected in your headshots, so it makes sense to put some thought into what you wear.
The most...
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Body Language Cues
April 14, 2023 - I’m always trying to learn (or stay up to date on) new things that might help me help you look awesome in your images. E...
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Caveat Emptor
February 24, 2023 - As a trained brand photographer part of my service is staying on top of current best practices, so whenever I see an opp...
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Show, Don't Tell
January 27, 2023 - You’ve no doubt heard the adage, “show, don’t tell.” According to an MIT study, our brains can process images in as litt...
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Looking Picture Perfect: Headshots
January 06, 2023 - If you opt for a Simple Session instead of a full Signature Portrait Session, you’ll be doing your own hair and makeup....
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What Can Brand Photos Do For You?
November 25, 2022 - If you’re a micro or small business owner, you might know how important it is to be visible and stand out from the crowd...
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Headshots Are Not All The Same: Actor
October 28, 2022 - Not all headshots are created equal. What kind do you need? And do you really need a personal branding shoot, instead?...
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Beyond Self-Image
September 30, 2022 - I had a conversation with a social media client that got me thinking about image, and I’d like to share part of it and c...
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No “Pain Points”? Not So Fast
September 23, 2022 - Even aspirational brands – those that address wants instead of needs – can still talk about their potential client’s str...
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Content Counts
August 26, 2022 - If you have a brand that solves a problem, it’s a bit easier to show your audience how you do that. For aspirational bra...
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Creating an Emotional Response
July 29, 2022 - Recent popular marketing advice is to find out the pain points of your ideal client and create a product or service that...
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Six Uses for your Headshots (you may not have thought about)
July 01, 2022 - I’ve mentioned many times (including in my introductory branding pdf) that you’ll want a few coordinated pix to update a...
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Four Tips to Use the Photos from Your Brand Photoshoot
June 03, 2022 - One of the things that breaks my little photographer heart is when people invest their time, energy and money into a bra...
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Four Tips to Prepare for Your Brand Photoshoot
April 08, 2022 - Once you’ve decided to invest in a branding photoshoot, make sure you get the most of your images! It would be a shame t...
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Five Tips to Boost Your Confidence for Your Session
March 25, 2022 - “I booked my photoshoot, but now I’m freaking out about it!”
I remember when I booked my own boudoir session to celebra...
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Ten Tips to Prepare for your Headshot or Simple Session
March 11, 2022 - Perhaps you aren’t up for a full Signature Portrait Session or Branding Session. Maybe you just need to get a quick upda...
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What’s Your Brand?
February 04, 2022 - One of those things I love to do is brainstorm visibility techniques and tips with other women small business owners and...
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How Can Personal Branding Photography Help MY Business?
December 10, 2021 - You may wonder how sharing personal photos can help grow your business. Studies have shown that people want to get to kn...
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Clean Your Rings and other hand matters
December 03, 2021 - Anytime you are being photographed, I’ll send you my Client Guide with tips on how to prepare for your session. No matte...
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Logos, not logos: The Logical Brain
October 22, 2021 - Next up in our overview of Aristotle: in addition to appealing to your Pathos clients and your Ethos audience, there are...
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Ethos: The Ethical Brain
September 24, 2021 - People may buy with their emotional Pathos brain and justify it with their logical Logos brain, but they also want to ma...
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Pathos: The Emotional Brain
August 27, 2021 - Way back when Aristotle was studying and teaching, he understood that people tend to make decisions with their emotions...
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Detail Shots: For Weddings... and Branding!
August 20, 2021 - One of the highlights of photographing weddings is celebrating in pictures all the details you’ve selected to share with...
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Engaging the Heart and Mind with Your Story
July 23, 2021 - “The human mind is a story processor, not a logic processor.” – Jonathan Heidt, social psychologist
People are 22x more...
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Branding Session Planning: from Inspiration to Creative Direction
June 04, 2021 - As part of the planning process for your photoshoot, regardless of type, I always ask, “how do you want to be photograph...
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Product: Business Magazines
May 07, 2021 - Your website is by far the best place to showcase your business images, but sometimes you can’t always show it off… or y...
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Batching Your Content
April 02, 2021 - A common concern with showing up online regularly is the time it takes to create individual pieces of content. Choosing...
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Four Ways to Reuse Posts Across Platforms
March 05, 2021 - You’re getting your online presence together but wondering about content creation and what to do with “all those pix” yo...
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Top 10 Social Media Post Ideas
February 05, 2021 - My Personal Branding Photography packages are designed to provide you with a bank of pictures to draw from as needed to...
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Branding 101 Roundup
January 01, 2021 - Branding and brand-building applies to people as well as businesses, and I enjoy working with clients to define who they...
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Branding Photography Session Updates
December 11, 2020 - Ideally, you will update your branding regularly. What does “regularly” mean? It depends on you!
We’ll sit down togethe...
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Flashback Friday: 2020 – Ten Years and Growing
November 27, 2020 - Despite a novel coronavirus pandemic, this year featured several honors for me.
One of my clients was profiled in a loc...
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Branding 101: 4 C’s of Visibility, Part 4 – Be Custom
November 13, 2020 - In order to better build your visibility, and so your audience gets to know, like and trust you, your media (social or p...
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Branding 101: 4 C’s of Visibility, Part 3 – Be Cohesive
October 09, 2020 - Ideally, you’ll create a cohesive strategy for your brand, creating and repurposing content that speaks to your ideal au...
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Flashback Friday: 2018 – Central Virginia
September 25, 2020 - Having finally moved into our new home, my new husband and I renovated the barn-turned-cabin to become my studio! I jump...
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Branding 101: 4 C’s of Visibility, Part 2 – Be Consistent
September 11, 2020 - Where does your ideal client “hang out” online? Generally, you’ll find more women on Pinterest, more businesspeople on L...
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Flashback Friday: 2017 - Time to Move
August 28, 2020 - Lots of changes happened in 2017 – including my move to Amherst, Virginia! I was able to do some product photography of...
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Branding 101: 4 C’s of Visibility, Part 1 – Be Clear
August 21, 2020 - Posts with images get more attention than posts with words alone. Choose something scroll-stopping and different… but th...
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Flashback Friday: 2016 – New Experiences and a Reminder
August 07, 2020 - ‘Tween photography kicked off my sixth year in business. Ten- to twelve-year-olds (in between kid and teenager) are such...
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Branding 101: Creating Connection
July 10, 2020 - Once you know your brand and who you are talking to, think about where you connect. What do you believe in, and what doe...
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Branding 101: Who’s Your Audience?
June 12, 2020 - Who is your ideal client (buyer, employer, life partner…)? Yes, your personal brand is for more than just business! Iden...
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Branding 101: What’s Your Brand?
May 08, 2020 - Before you can build a personal brand, you’ll need to do some internal work.
To start, you’ve got to know two key thing...
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Got Shots?
April 10, 2020 - I encourage you to create an inspiration board on Pinterest or elsewhere of photographs you like. I have a running list...
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Website Photos
February 14, 2020 - What images do you need for your website?
A classic headshot: look straight at the camera, making “eye contact” with yo...
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Branding Photography: A Definition
January 10, 2020 - Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, accoun...
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BRANDING RESOURCES
December 27, 2019 - I’ve pulled from many sources to share information on branding and branding photography. Here are some of the books I've...
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UPDATE YOUR IMAGES REGULARLY
November 22, 2019 - Don’t let your images grow stale. As you grow and change, as your business grows and changes, update your images. That m...
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FIVE TIPS FOR BETTER SELFIES
October 25, 2019 - You will, of course, want to share selfies on social media; it’s just the way things are, and it's unlikely you're being...
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HATE CAMERAS? I GOT YOU.
September 27, 2019 - It is not uncommon for me to hear that people don’t like having their photograph taken. Many just haven’t had a great ex...
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WHERE TO USE YOUR BRANDING IMAGES
August 23, 2019 - You need images, preferable several, to share everywhere. Where is “everywhere”? Here’s a start: your website (at least...
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SHOW YOUR STORY
July 26, 2019 - Beyond headshots and personality shots, show your story.
Process: Especially if you have a creative or service business...
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REFLECT YOUR PERSONALITY
June 28, 2019 - While your profile pictures should be professional headshots, you’ll want other images to show off who you are, offering...
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STYLING FOR BRANDING IMAGES
May 24, 2019 - You want to look like yourself in your profile pictures, but you also want to look professional for any images used for...
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GOOD PROFILE PICTURES
April 26, 2019 - There have been studies done to identify what elements make a business headshot effective. For instance:
Show both your...
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DO YOU HAVE A CURRENT HEADSHOT?
March 22, 2019 - Is your headshot current? Does it look like you? Sharing a current, professional image builds your Know/Like/Trust facto...
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HEADSHOTS SHOULD BE PROFESSIONAL
February 22, 2019 - Is your headshot professional? While there is a place for other images in your social media, your profile picture on you...
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ONLINE FIRST IMPRESSIONS
January 25, 2019 - You find out about a new business. What’s the first thing you do? Look it up online!
Peoples’ first encounters with you...
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