If you have a brand that solves a problem, it’s a bit easier to show your audience how you do that. For aspirational brands, however? We’re going to need to address your potential clients’ desires:
- to feel confident, sexy, attractive, inspired, __________ (fill in the blank)
- to showcase their uniqueness, beauty, individuality, __________
- to receive compliments from people significant in their lives
- to learn more about a process
What does your audience want? And how do we address that?
Ideas to consider:
- share inspirational quotes
- educational content
- promote exclusivity or scarcity
- share stories that create connection
- paint a picture of how they’ll feel
Having an idea of how you are going to address you client’s wishes will give us a starting point for creating appropriate images to go along with your content.
Women are multi-faceted, and I love helping them share images that show their authentic, beautiful, confident shine! How do you want to be photographed? Let's meet over coffee and talk about it. Contact me: text/call 434-226-0365 or email [email protected].