Content Counts

August 26, 2022  •  Leave a Comment

If you have a brand that solves a problem, it’s a bit easier to show your audience how you do that. For aspirational brands, however? We’re going to need to address your potential clients’ desires:

- to feel confident, sexy, attractive, inspired, __________ (fill in the blank)

- to showcase their uniqueness, beauty, individuality, __________

- to receive compliments from people significant in their lives

- to learn more about a process

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What does your audience want?  And how do we address that?

Ideas to consider:

- share inspirational quotes

- educational content

- promote exclusivity or scarcity

- share stories that create connection

- paint a picture of how they’ll feel

Having an idea of how you are going to address you client’s wishes will give us a starting point for creating appropriate images to go along with your content.


Women are multi-faceted, and I love helping them share images that show their authentic, beautiful, confident shine! How do you want to be photographed? Let's meet over coffee and talk about it. Contact me: text/call 434-226-0365 or email [email protected].



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