Creating an Emotional Response

July 29, 2022  •  Leave a Comment

Recent popular marketing advice is to find out the pain points of your ideal client and create a product or service that solves their problem. Some people I work with (myself included) have brands that don’t exactly solve a problem. What we do, instead, is more aspirational – making the world a better place with a “discretionary” product, like art or jewelry or floral design or boudoir photos. It’s not exactly a need; it’s really a want.

So how do we show that story? With pix that create an emotional response that prompt people to want to know more about your business, like what you do, and yes: buy your offer.

Sometimes we respond to an image just because it looks pretty or intriguing. What can we create together that’s compelling? Let’s consider:

- good overall images (of course) of you and your work

- enticing details that create interest (what bits and pieces can we highlight?)

- behind the scenes or work in progress pix that help people feel invested in your process

- a human element that creates a connection to you and your work

We’ll look to provide some context in all your images, so your pix are useable for showing your story and enticing your audience to take the next step.

We’ll focus on photographs that show how you help enrich people’s lives… and perhaps even create a pang of longing for you to make their world better by being in it.

If your pain point is wanting to be more visible online with just the right images, including some very flattering photographs of you, too, I aspire to help.


Women are multi-faceted, and I love helping them share images that show their authentic, beautiful, confident shine! How do you want to be photographed? Let's meet over coffee and talk about it. Contact me: text/call 434-226-0365 or email [email protected].


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