Branding 101: 4 C’s of Visibility, Part 2 – Be Consistent

September 11, 2020  •  Leave a Comment

Consistency builds trust.Be ConsistentDecide on your platform and show up regularly.

Where does your ideal client “hang out” online? Generally, you’ll find more women on Pinterest, more businesspeople on LinkedIn. Choose whatever platform is best for you, and get consistent on it, before trying to be everywhere. Choose a posting schedule, and stick with it. There are “ideal” social media schedules, but they change as the platform’s algorithms change… so don’t be concerned with that – just do what you can. You do not need to be everywhere all the time, but build trust by showing up regularly where you are.

As an example, I post something on Instagram every day. It was a challenge to start, but my audience knows there will be something daily. Ideally, I would be more consistent with the time of day that I post… but I’m not there yet. I’ve tried to pick up posting on LinkedIn, but I’m not doing as well with that. I tend to “post and ghost” – randomly drop something in the feed, but not coming back and interacting with others on a regular basis. My new goal is to go onto that platform twice weekly. According to social media gurus, I should be on Pinterest every day, but I know I will not be able to sustain that, yet… so it remains on the list.

With all that posting, you’ll want a bank of images on tap that truly represent you and your brand. That’s what brand photographers (like me) do: help you create that library, so you always have something appropriate to share with your audience.


Ready for some great photographs? Let’s get to know each other over coffee (or smoothies… or milkshakes…), and talk about celebrating your life’s true beauty in images you love. You can reach me at [email protected] or (434) 226-0365. You can also schedule a consultation at; pick a time convenient for you, and let me know where you'd like to meet!

My Promise: Together, we will create amazing photos you’ll want to share. How do you want to be photographed?


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