Branding 101: Creating Connection

July 10, 2020  •  Leave a Comment

Create content that your audience wants to consume.Create Content that ConnectsCreate content that your audience wants to consume.

Once you know your brand and who you are talking to, think about where you connect. What do you believe in, and what does your client value? Look for “uncommon commonalities” to help build a relationship.

As you create or curate content, run it through your ideal client’s “What’s In It For Me?” filter. How can you help her through her problem?

Want more? Check out Storybrand by Donald Miller. This is an important step before personal branding sessions, so you can’t skip it. I’ll work with you to figure it out.


Ready for some great photographs? Let’s get to know each other over coffee (or smoothies… or milkshakes…), and talk about celebrating your life’s true beauty in images you love. You can reach me at [email protected] or (434) 226-0365. You can also schedule a consultation at; pick a time convenient for you, and let me know where you'd like to meet!

My Promise: Together, we will create amazing photos you’ll want to share. How do you want to be photographed?



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