Ideally, you will update your branding regularly. What does “regularly” mean? It depends on you!
We’ll sit down together and plan out what your want to feature and how often as part of our session planning meeting. This will give us an idea of how large an image collection you’ll need.
Most small business or personal brands update every season. The most obvious benefit of this is always having a seasonally-appropriate look (so you aren’t wearing short sleeves in winter or a sweater in summer posts). It also allows you to change the stories you want to feature fairly often.
Some people grab a smaller pool of pix with each session, but they have these updated monthly, which is especially useful if you are featuring a product or service.
Many update every six months and fill in their social media image banks on their own.
In any case, if you’ve invested time and money to have a branding session, don’t let your images grow stale. Use them, then refresh them. Share them, and stay top of mind with your audience.
Ready for some great photographs? Let’s get to know each other over coffee (or smoothies… or milkshakes…), and talk about celebrating your life’s true beauty in images you love. You can reach me at [email protected] or (434) 226-0365. You can also schedule a consultation at https://calendly.com/maggietakespix; pick a time convenient for you, and let me know where you'd like to meet!
My Promise: Together, we will create amazing photos you’ll want to share. How do you want to be photographed?